Hotel accounting & advisory · Nationwide and remote
Outsourced hotel accounting and controller services for select-service Hilton and Marriott franchise owners.
Adam K. Beebe CPA PLLC serves one industry: owners of select-service Hilton and Marriott franchised hotels. Controller accounting and project-based advisory, from a CPA and Certified Fraud Examiner who understands hotel operations from the inside.
Why a hotel CPA
A generalist accountant sees a hotel as another small business. We see the comp set behind your STR report, the calculation base behind your franchise invoice, and the departmental story behind your P&L, because hotel financial reporting is all we do.
Comp-set benchmarking (MPI, ARI, RGI) turned into three sentences you can act on.
Marriott and Hilton fee and shared-services invoices reviewed line by line against your franchise agreement.
Statements structured the way brands, lenders, and buyers expect to read them.
The operating metrics that run a hotel, tied directly to your financial reporting.
Platform fluency
M3 is one of the most widely used accounting platforms in select-service hotels, and we know it from the inside: how it’s meant to be set up, where it gets misconfigured, and how to get reliable reports out of it. And because the work is built on USALI, the same expertise carries over whichever system your hotels run on.
Two ways to work together
Ongoing · Monthly
Controller-level support for your hotel, interim to cover a vacancy or ongoing as a fractional role: monthly bookkeeping, USALI-compliant financial statements, and owner reporting on a dependable cadence. Clear pricing, agreed in writing before work begins.
Scoped · Per project
Senior hotel-finance support for the moments that define an investment: acquisitions, dispositions, renovations, and system implementations.
Who we serve
Our ideal client is an owner who stays close to their hotels and wants a CPA who does too, whether that’s one property or a growing portfolio.
Franchise fee and shared-services invoices from Marriott and Hilton are dense by design. We review them line by line, catching charges a generalist would not know to question, and translate your STR report into decisions, not just data.
Comp-set performance translated into what it means for rate strategy, staffing, and your bottom line.
Royalty, program, loyalty, and shared-services charges tied back to your franchise agreement, every month.
USALI statements and variance commentary you can forward to a lender or partner without edits.
Insights
Benchmarking
Your STR report is not a scoreboard. It is a diagnostic tool. Here is how to read MPI, ARI, and RGI the way a seasoned owner does.
Franchise Finance
Brand invoices bundle marketing, loyalty, reservations, and shared services into one monthly statement. Most generalist accountants just pay it. A hotel CPA reads it.
Reporting
The Uniform System of Accounts for the Lodging Industry exists so owners can compare performance across hotels. If your P&L does not follow it, you are flying blind.
Schedule a consultation
A consultation is a conversation, not a sales pitch. Bring your latest P&L, your STR report, or a franchise invoice, and leave with a clear picture of where you stand.